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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Brand EU ： ウィキペディア英語版 Brand EU The Brand EU Centre (in short, Brand EU) is a London-based pro-EU research and communications centre created and run by think tank Gold Mercury International, to improve the management of the European Union brand.〔CNBC, 19 May 2014. Alice Tidey. The EU's Main Problem? Its brand! http://www.cnbc.com/id/101667358. Retrieved 23 May 2014.〕 The Brand EU Centre was founded in 2014, and is run by Nicolas De Santis, President and Secretary General of Gold Mercury, and Enrique Barón Crespo, former President of the European Parliament.〔CNBC Interview. Interview with Enrique Barón Crespo and Nicolas De Santis, 31 March 2014. http://video.milanofinanza.it/hp/video-milanofinanza-3/Elezioni-europee-e-semestre-italiano-24207/ Retrieved 4 April 2014.〕 The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately. As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.〔Marketing Magazine, 20 May 2014. Marketing the EU brand: where Europe has fallen short. http://www.marketingmagazine.co.uk/article/1295277/marketing-eu-brand-europe-fallen-short. Retrieved 23 May 2014〕 ==Objectives== The Centre's main goal is to improve citizens' understanding and connection to the European Union. The Centre asserts that member states' national governments, and Brussels itself has largely been ineffective at creating a strong EU brand identity among their citizens, and have not done a good job of promoting the EU's work.〔 The Centre's approach argues that connection with the Union has mostly been top down and must also include a bottom-up approach, stating with its citizens and civil society. Centre President, Nicolas De Santis believes that politicians do not help the EU's case, because they scapegoat it for their domestic problems, and claim the Union's successes as their own.〔CNBC, 13 May 2014. Ross Westgate and Kelly Evans – Worldwide Exchange. Teaching people to love the EU. https://www.youtube.com/watch?v=1cde6pUYQ08&. Retrieved 23 May 2014.〕 The Centre therefore aims to promote awareness among European citizens about the benefits which the European Union brings to their everyday lives.〔Policy Review, 15 May 2014. The EU's weak brand explains rising Euroscepticism and potential breakup of Europe. http://www.policyreview.eu/the-eus-weak-brand-explains-rising-euroscepticism-and-potential-break-up-of-europe/. Retrieved 23 May 2014.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brand EU」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.